Motivation
The original Braun desk fan (from 1959) is beautifully iconic, but not suited for modern use.
Today’s workspaces are more mobile and minimalist. I wanted a version that fits how people actually live now.
Today’s workspaces are more mobile and minimalist. I wanted a version that fits how people actually live now.
Context
Internship at Braun reimagining its classic desk fan
(2024, 2 weeks)
product of 1959
Problems with the original
Bulky and fragile
Requires wall plug
-> not portable
Doesn’t match modern desk setups
Design Goals
Preserve Braun’s minimalist aesthetic
Use modern components
silent operation
Add portability
ideating on shapes and functions to optimize user friendliness
Solution Highlights
Protective cover that transforms into a stand
smaller motors allow broader blade span
USB-C powered for plug-and-play desk use
3D Prototype
Tangible prototype
robust package that can be thrown in backpack
